Some might call me an over-thinker, but honestly our best ideas live deep down within our psyche. If you can’t already tell, I’m a bit obsessed with the human mind (so much so that I picked up a B.A. in Psychology). Using psychology as a tool to dictate my creative process, I always aim to answer one question: How might someone interact with this piece of content? Every color used, every word typed, every photo edit, etc.-- how might this piece of content make someone feel or think? After all, it’s these little nuances that really shape successful brands. It’s all in the details baby.