Email marketing
isn’t dead
Client: Smak Parlour
How a small philly boutique found success in a winning email marketing strategy
goals
Increase web traffic
Increase subscribers
Ultimately increase website sales
3 year results
99.83% in subscribers
308.41% increase in sessions referred by email
1209.67% increase in web sales
steps taken
Smak parlour boasts big increases with a few small tweaks.
1) Increased email frequency
2) Increased consumer opportunity
3) Segmentation
4) Incentivized Email Collections
5) Have fun with campaigns
Maximizing the benefits
Prior to 2018, Smak Parlour struggled with increasing sales on their e-commerce website; however, by the same time next year, the small boutique saw a 740.6% increase in gross online sales! The biggest contributing factor to the 7x increase in sales was email marketing— a system that was already in place but could use some tweaking to fully maximize the benefits.
Need help revamping your email marketing strategy?
Plan ahead but be flexible
Let’s keep it real: 2020 rocked our world. Anyone in the marketing field can attest to the importance of planning ahead. Oftentimes— if not all of the time— there is a content schedule in place months ahead of time; however, if there is one thing last year has taught us, it’s the importance of being able to quickly adapt to circumstances that are totally out of our control.
When COVID hit, Smak Parlour had no choice but to adapt to the changing needs to their customers. We said “goodbye” to Spring dresses and “hello” to cozy-wear and athleisure.