Hold Up…
In This Pandemic??
Client: Smak Parlour
How a small business quickly adapted their sales & digital marketing strategy amidst a global pandemic
goals
Generate revenue
Increase brand loyalty
results
52% increase in repeat customer sales
114% increase on online sales channel
86.5% increase in traffic referred from social media
Steps Taken
1) Whatever you do… Don’t. Panic.
3) Decrease barriers to purchase & receive
4) Remain transparent at all times
Decreasing Barriers To Purchase
In 2020, COVID-19 forced businesses worldwide to close physical stores. Smak Parlour, a local Philly boutique, was not without exception; however, rather than panic, we knew we had to figure out how to best leverage sales from the brand’s e-commerce channel. Aside from increasing marketing directed back to the e-commerce site, we made it easier for our audience to shop, order, and receive purchases. More shipping options, socially distanced curbside pickup, and increased social commerce opportunities all helped increase online sales by 114% during this time compared to the previous year.
Read more about ‘decreasing barriers to purchase’ and ‘social commerce’ in my latest blog post, Digital Marketing Trends To Anticipate in 2021.
Transparency & Loyalty
Let’s be honest— none of us knew what was going on last year, what would happen next, or the absolute best way to navigate a global pandemic. One of the easiest things that a brand can do for itself during times of uncertainty is remain transparent with its audience at all times. By integrating a new communications channel (SMS marketing), we now had a streamlined, less formal way of communicating with customers that also yielded 1713.35% ROI.