New Products.
Who This?
Client: Smak Parlour
How a small Philly boutique increased sales by integrating new product lines
goal
Seamlessly integrate and introduce new products to
an e-commerce website to increase total sales
results
Sold out new product categories within 2 weeks
New ‘Accessories’ product category became top selling category
Steps taken
1) Know your brand and your audience. Make sure the new integration makes sense.
2) Plan your ‘new product’ campaign and get ready to infuse your brand’s story aka your why. Why do your customers need to buy this product from you? Get ready to infuse that in all facets of your messaging: product description, social media, emails, etc.
3) Take some bomb product pictures. The quality of your product pictures speaks to the professionalism of your brand and can ultimately make or break your potential sales.
4) Launch! Let the people know.
5) Incentivize shoppers early on to jumpstart sales.
Gather Your Concept
Launching a new fashion product at the beginning of a global pandemic? Risky, but sometimes, things are simply out of our control. The concept for this particular online ‘shoe’ launch was bold, in-your-face color blocking and large, clean product imagery. The ultimate goal for the copy in this campaign was to get the audience to think about all the future, fashionable, possibilities of ordering new shoes now while also letting them know that we are aware of our new collective experience of a ‘new normal.’
Ready to talk concepts?
Make Sure The Content Is On Point
If there is one thing that can make or break potential engagement with content— whether that is a ‘like’ or a ‘buy’— it’s the quality. With the boundaries between ‘discovery’ and ‘purchase’ being increasingly blurred on social media, it’s important for brands to represent their products and services with quality content.
Read more about social commerce in my latest blog post, Digital Marketing Trends To Anticipate in 2021.